London - 3 November, 2009 - Hitachi Consulting United Kingdom today announced the successful implementation of Betfair's new financials analytics capabilities. Hitachi Consulting had previously been Betfair's systems integrator for Microsoft's BI Suite. This ongoing initiative takes data from Betfair's Sun financial system, integrates it into a structured Oracle data warehouse solution, where it is then accessed by Microsoft BI to deliver valuable KPIs back to the business. This is one of the first real-time systems to replicate data from an Oracle data warehouse and build Microsoft Business Intelligence cubes in near real time.
Betfair, the world's biggest online betting community, is striving to become the pre-eminent betting platform for the Internet. After launching the world's first successful online betting exchange in June 2000, Betfair has grown into a multi-billion dollar business with an established portfolio of online gaming products including poker, casino and games. The company now has in excess of two-and-a-half million registered customers with over 50 percent of all new registrations coming from outside the UK and Ireland.
"I had personally worked with Hitachi Consulting UK in a previous company and have been consistently impressed with the caliber of their self-motivated consultants," said Chris Newstead, Head of Business Intelligence for Betfair. "I knew the Hitachi Consulting team would be able to hit the ground running and integrate well with our other teams. Their expertise around Oracle data warehouse and Microsoft's suite of Business Intelligence will aid us in working toward a successful implementation. The application will transform the speed and efficiency with which users can analyse business performance and drill down into detail. The use of a familiar tool such as Excel 2007 to report directly from BI data makes this a valuable planning and reporting investment for analysts and non-analysts alike."
The project is in the final stages of testing and is scheduled to go live in early November 2009. By addressing the internal data integration issues and eliminating the need for manual intervention, the new system will provide substantial traction for Betfair's finance team, and deliver valuable, real-time data for other areas of departments, including marketing, to help drive business performance.
About Hitachi Consulting Corporation As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realize measurable business value and achieve sustainable ROI.
Hitachi Consulting's client base includes 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement.
Betfair, the world's biggest online betting community, is striving to become the pre-eminent betting platform for the Internet. After launching the world's first successful online betting exchange in June 2000, Betfair has grown into a multi-billion dollar business with an established portfolio of online gaming products including poker, casino and games. The company now has in excess of two-and-a-half million registered customers with over 50 percent of all new registrations coming from outside the UK and Ireland.
"I had personally worked with Hitachi Consulting UK in a previous company and have been consistently impressed with the caliber of their self-motivated consultants," said Chris Newstead, Head of Business Intelligence for Betfair. "I knew the Hitachi Consulting team would be able to hit the ground running and integrate well with our other teams. Their expertise around Oracle data warehouse and Microsoft's suite of Business Intelligence will aid us in working toward a successful implementation. The application will transform the speed and efficiency with which users can analyse business performance and drill down into detail. The use of a familiar tool such as Excel 2007 to report directly from BI data makes this a valuable planning and reporting investment for analysts and non-analysts alike."
The project is in the final stages of testing and is scheduled to go live in early November 2009. By addressing the internal data integration issues and eliminating the need for manual intervention, the new system will provide substantial traction for Betfair's finance team, and deliver valuable, real-time data for other areas of departments, including marketing, to help drive business performance.
About Hitachi Consulting Corporation As Hitachi, Ltd.'s (NYSE: HIT) global consulting company, with operations in the United States, Europe and Asia, Hitachi Consulting is a recognized leader in delivering proven business and IT strategies and solutions to Global 2000 companies across many industries. With a balanced view of strategy, people, process and technology, we work with companies to understand their unique business needs, and to develop and implement practical business strategies and technology solutions. From business strategy development through application deployment, our consultants are committed to helping clients quickly realize measurable business value and achieve sustainable ROI.
Hitachi Consulting's client base includes 25 percent of the Global 100 as well as many leading mid-market companies. We offer a client-focused, collaborative approach and transfer knowledge throughout each engagement.
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